Michael Weekley

Michael Weekley has a diverse work experience spanning over 14 years. Michael currently holds the position of Vice President of Marketing at e4, a role they started in October 2022. Prior to this, they worked as the Director of Customer Marketing at SoftWriters from February 2022 to October 2022, where they developed customer outreach and engagement initiatives.

From June 2016 to February 2022, Michael served as the Director of Marketing at e4. In this role, they managed marketing and sales activities, including inbound and outbound marketing strategy, event production, and client engagement. Michael also redesigned the company website in 2018.

Before joining e4, Michael worked as a Marketing Manager at Universal Atlantic Systems from July 2014 to June 2016. Here, they managed marketing and communications strategies during a period of significant growth. Michael successfully implemented the company's first outbound lead generation campaign strategy using Microsoft Dynamics Marketing Automation software.

From 2011 to 2014, Michael held multiple roles at Digital First Media. Michael initially worked as a Regional Marketing Specialist and later as a Consumer Marketing Manager. In these positions, they developed and executed direct marketing campaigns for 18 daily newspapers, implemented customer service and loyalty programs, and spearheaded successful data collection and payment conversion campaigns.

Michael began their career as a Promotions and Marketing Coordinator at Pottstown Mercury from May 2010 to July 2011, where they managed marketing initiatives and advertising solutions for small to medium-sized businesses. Prior to that, they worked as an Account Representative at Local Pages Publishing, LLC and as an Advertising Consultant for The Penny Pincher at Pottstown Mercury.

In addition to their professional experience, Michael has also worked as a Website Assistant at Albright College and as a Communications Assistant at Zeswitz Music, where they organized promotional sales campaigns and coordinated special events.

Overall, Michael Weekley has a strong background in marketing and customer engagement, with experience in managing marketing activities, developing campaigns, and implementing successful strategies across various industries.

From 2005 to 2009, Michael Weekley attended Albright College, where they pursued a Bachelor of Arts degree in Communications/Music Business.