Jesse Cohen

Jesse’s claim to fame before working age (and the internet) was being able to recite pretty much any line from all Mel Brooks films. His foray into the ad biz came working as a Jr. writer for Mr. Mad Man, Jerry Della Femina. He cut his teeth on brands like Speedo and the NY Mets. Jesse eventually spread his creative wings and headed to G2, where he honed his radio (what’s that?) skills on Kraft and Campbell’s soup. He also dabbled in the media promo biz, working on ABC News and GMA. From there, Jesse jumped into yet another ad acronym, QSR (Quick Serve Restaurants) at Saatchi & Saatchi, where he led the creative on Wendy’s—especially on helping to launch the Baconator. At Integer, Jesse had a chance to work on the pharma trifecta: Direct to consumer, direct to physician, and formulary. Then as luck would have it, Jesse shared the same Saatchi world as Jina Kiem, who offered him the role of Creative Director at e9digital.