Eric Vanhaverbeke

Eric Vanhaverbeke is an experienced professional in the cycling and sports industries, currently serving as the Directeur du développement et stratégie produits at Rebirth since September 2022. As the founder of DILECTA CYCLES, a premium French bicycle brand established in 1913, Eric has a deep understanding of brand development and market dynamics. Previously, Eric held significant roles such as Managing Director at Golazo, VP of Sales & Marketing at LOOK Cycle Group, and Commercial & Marketing Director at Hutchinson, with responsibilities encompassing budget management, P&L oversight, and business strategy development. Eric's career began in sales management with Yamaha Motor France, where a strong foundation in marketing and brand strategies was established. Eric holds a DESS in International Business from Université de Picardie Jules Verne and further education from Goethe University.