Alexander Schwer

Alexander Schwer is a seasoned professional in the sports and media industries, currently serving as the Managing Director of Business Cluster Retail and Head of Bike & Sport at Ebner Media Group GmbH & Co. KG since January 2020. Additionally, Alexander contributes as a guest lecturer at both Akademie der Bayerischen Presse and MHMK - Macromedia Hochschule für Medien und Kommunikation. Previous experience includes roles as Project Manager at LEADonTOP GmbH and Teamlead/Senior PR Consultant at TOC Agentur für Kommunikation, focusing on sports and tourism brands. Earlier career positions include leadership in local sports journalism and freelance journalism at Mediengruppe Münchner Merkur tz. Alexander holds a degree in Sports Science from the Technical University of Munich and has studied Political Science at Hochschule für Politik München.