Serrena Pang

Serrena Pang is a seasoned content and branding strategist with extensive experience across various industries, currently serving as a Global Senior Content Specialist and Global SEO Content Lead at ECCO since May 2023. Previously, Serrena owned and operated Pang in the Heart, specializing in freelance content and branding strategy from June 2021 to July 2023, working with notable clients including Artefact and Marks & Spencer. Other significant roles include serving as a Content Strategist at RocketX, Content Marketing Manager at The Future Rocks, and Strategy Planning Manager at Isobar, where Serrena oversaw brand and creative strategy for prominent global brands. Education includes a Master of Arts in Chinese Studies from the University of Edinburgh and a Bachelor of Arts in Mandarin from Dalian University of Technology.