German Lorenzo

German Lorenzo is an accomplished Commercial Manager at grupo ECIPSA since April 2021, with a robust background in sales and commercial leadership roles spanning over two decades. Prior experience includes serving as Director Comercial Centroamerica at L'Oréal from February 2010 to October 2018, where responsibilities included designing and executing commercial strategies, managing customer relationships, and ensuring divisional results. Earlier roles at L'Oréal Argentina involved managing regional sales teams and overseeing key distribution channels. Previous experience also encompasses positions at Danone, Andina S.A, and Coca Cola Andina Argentina, demonstrating a deep expertise in sales management and strategic development across various sectors. German Lorenzo holds a degree in Commercialization from Instituto de Ciencias Comerciales de Rosario and has furthered professional development with certifications in coaching and sales.