Muddassir Ahmad

Muddassir Ahmad is a seasoned executive with extensive experience in e-commerce, merchandising, and strategic business development. Currently serving as the Chief Executive Officer at Ecity Electronics since October 2022, Muddassir previously held roles including Chief Executive Officer at Hoot.ae and General Manager of Ecommerce & Marketplace at Sharaf DG. With a strong focus on vendor relationships and strategic alliances, Muddassir has contributed to the growth of Sharaf DG in various capacities, such as General Manager Head Merchandising and Marketing. Earlier career highlights include an Assistant General Manager role at Reliance Digital Retail Ltd. and multiple positions at Sharaf DG and National Stores LLC. Muddassir holds an MBA in Marketing & Sales from Jamia Millia Islamia.