Alexandre Houplain

Alexandre Houplain is an experienced marketing professional currently serving as Directeur Marketing at Eco-Tech Ceram since 2020, where responsibilities include defining strategies for target prospect families, managing acquisition channels, and overseeing campaign performance. Prior to this role, Alexandre held the position of Business Manager at Bergerat Monnoyeur Belgium from 2017 to 2020, where tasks involved launching the BM RENT brand and managing team dynamics and financial objectives. As Business Unit Manager at LOXAM from 2015 to 2017, responsibilities included data analysis and performance improvement recommendations. Alexandre began their career as a Data Analyst at Hertz from 2013 to 2015, focusing on data extraction and digital marketing tools. Alexandre holds a degree in Management d'entreprise et de projet innovant from Université Côte d'Azur, obtained in 2012.