Alaeddine Ghazouani

Alaeddine Ghazouani is an experienced professional specializing in research, data, and analytics, currently serving as SVP of Data & Intelligence at Edelman DXI since May 2020. Under Alaeddine's leadership, Edelman DXI operates across the UAE, Saudi Arabia, and the broader Middle East, focusing on delivering actionable market and audience insights to guide strategic communication decisions. Prior to this role, Alaeddine held various positions, including Customer Insights Lead and VoC Program Manager at Emaar, and Associate Director - Client Services and Research Manager at YouGov. Alaeddine's career began with roles at Ipsos, ARA Research & Consultancy, INSTITUT EL AMOURI, Access - The Digital Touch, and Orange Tunisie. Alaeddine holds a Master's degree and Bachelor's degree in Marketing Research from the Institut des Hautes Etudes Commerciales de Carthage.