Adam Zibuda

Adam Zibuda possesses extensive experience in marketing and analytics, serving as Senior Manager of Institutional Marketing at Edelman Financial Engines since September 2020. Prior to this, Adam held various roles at Liberty Mutual Insurance from January 2015 to September 2020, including Senior Analyst in Underwriting Strategy and Digital Marketing Analyst, where significant accomplishments included designing automated Power BI dashboards, managing substantial cross-functional initiatives, and improving efficiency in paid search programs. Adam began a professional journey in marketing and analytics through multiple internships and positions, including a Personal Insurance Product Management Intern at Liberty Mutual and various roles in campus management and information systems. Adam earned a Bachelor of Business Administration in Marketing from the Isenberg School of Management at UMass Amherst.