Tariq Farid is the founder of Edible Arrangements and has been in the business of making fruit arrangements since 1986. Tariq began their career as the owner of Farid's Flower Shop and then went on to work for Edible Arrangements, where they eventually became the CEO. In 2017, they left Edible Arrangements to become a member of the board of directors for the International Franchise Association. Tariq is currently back with Edible Arrangements as the CEO and is also a member of the board of directors for Naranga.
Tariq Farid attended an Executive Education Program at Harvard Business School in the field of Executive Education. Tariq also attended Albertus Magnus College for General Studies. Tariq is certified as a Franchise Executive from the International Franchise Association.