John Cripps

John Cripps, Ph.D. is currently an SVP at EDO, Inc. leading the development of new methodologies. John is also specialized in Marketing Science, Advertising, and Media Measurement at Bain & Company. Additionally, John collaborates on research projects at LinkedIn and advises on search in consumer markets at IPA. With a background in data science and marketing decision support, John has held leadership roles at various companies like Kantar, TrueCar, and Esurance. John holds a Ph.D. in Marketing & Statistics from UCLA Anderson School of Management.