Alicia Anderson

Alicia Anderson is an accomplished entrepreneur and professional with extensive experience in client relationships, technology, and marketing strategy. As the Founder and President of Efficiencyware, Inc. since March 2008, Alicia has led a software development business catering to the financial and marketing sectors. Additionally, Alicia founded DragInsights, LLC in October 2020, which provides data analytics services to the drag racing community. Prior roles include Strategic Account Manager at Bloomreach, where collaboration with top retail executives facilitated significant results, and various management positions at Blytheco, focusing on sales processes and client relations in consumer goods and manufacturing. Alicia also has experience as a Marketing Project Manager and Client Relations Manager, demonstrating a robust background in marketing communications and project execution dating back to the mid-1990s. Alicia earned an MHP in Historic Preservation and an AB in English from The University of Georgia.