Héctor Hermosilla Escobar

Héctor Hermosilla Escobar is a prominent executive with extensive experience in marketing and advertising, currently serving as Presidente del Directorio and CEO of Valora since 1991, where Valora organizes various professional recognition programs such as the Effie Awards and Best Branding Awards. Additionally, since 1995, Héctor has been an Effie Partner for multiple Latin American countries, overseeing Effie Awards organization. Previous roles include co-founding and serving as Director Comercial at Punto de Vista Investigaciones de Mercado until its acquisition by Ipsos, and co-founding and directing the advertising agency Hermosilla & Zegers, which was notably acquired by global firms BBDO and DDB. Héctor also has a background in banking as Gerente de Marketing at Banco BHC and has held significant positions in other firms. Héctor holds an MBA from Cranfield University and a degree in Business Administration from Pontificia Universidad Católica de Chile.