Melissa Balsan has extensive experience in marketing and strategic planning. Melissa has held leadership roles in various companies, including Fidelity Life, eFinancial, GoHealth, Endurance, Swanson Health, Career Education Corporation, CareerBuilder, Hart Associates, Flowers & Such, and Ogilvy & Mather. Melissa has expertise in direct-to-consumer lead generation, customer acquisition, marketing analytics, and brand communications. Melissa has managed large marketing teams and has successfully implemented omni-channel marketing strategies. Melissa has a proven track record of driving customer acquisition and growth through performance marketing and brand marketing initiatives.
Melissa Balsan earned their Bachelor of Business Administration degree in Marketing from Adrian College. Their field of study focused on Public Relations, Advertising, and Applied Communication. The specific start and end years of their education are not mentioned.
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