Katty Roberfroid is an accomplished professional with extensive experience in the media and communication sector. Since September 2002, Katty has held multiple leadership roles at egta, a Brussels-based trade association representing 115 advertising sales houses in television, radio, and multimedia across 34 markets, primarily in Europe. Positions include Director General, Secretary General, Deputy Secretary General, Director of TV, and Manager of Marketing & Content. Prior to egta, Katty served as Director at Culture & Communication from 1988 to July 2012 and as a Project Officer at egta from 1996 to 2002. Early career experience includes participation in the Rotary Exchange Programme as a student in 1983-1984. Katty holds a Master's degree in Simultaneous Interpretation from Haute Ecole 'Léonard de Vinci' in Bruxelles, obtained between 1984 and 1988.