Shannon Spicer is an accomplished marketing professional with extensive experience in commerce marketing and brand strategy. Currently serving as the Senior Associate Commerce Marketing Manager at GALLO since March 2022, Shannon previously worked at Arc Worldwide and Leo Burnett, focusing on Dunkin' Brands and P&G Haircare. Shannon's background includes roles as Account Supervisor, Senior Account Executive, and Account Executive, where responsibilities encompassed marketing strategy, shopper marketing, digital content creation, and relationship management. Prior experience includes positions in marketing management and team leadership at Title Source, The Summit Sports and Ice Complex, and Breslin Student Events Center. Shannon holds a Master of Science in Management, Strategy, and Leadership from Michigan State University, alongside a Bachelor's Degree in Advertising, Public Relations, and German from the same institution.
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