Beatriz Flórido

Beatriz Flórido possesses extensive experience in marketing and customer experience, currently working as a Salesforce Marketing Cloud specialist at El Corte Inglés Portugal since May 2023. Prior roles include a Marketing Cloud Junior Consultant at Capgemini, focusing on user management, data modeling, email template development, and customer journey configuration. Beatriz has also interned as a Digital Customer Experience Trainee, gaining knowledge in relational databases and Salesforce technologies. Previous positions span various sectors, including client support in social media at Lidl Portugal, marketing coordination at Alaire Portugal, and sales roles at Stradivarius and PULL&BEAR. Beatriz holds a postgraduate degree in Marketing and Business Technologies from IPAM and a bachelor's degree in Marketing and Advertising from IADE.