María Lucía Descalzo

María Lucía Descalzo is an experienced Product Strategy Manager specializing in retail media and advertising technologies. Currently serving at El Corte Inglés since May 2024, María Lucía focuses on designing and executing product strategies to align business objectives with market dynamics. Prior to this role, María Lucía worked at Pelmorex Corp, where responsibilities included developing B2B data strategies and managing adtech products in the Spanish market. María Lucía also held senior product management positions at PRISA Brand Solutions, contributing to the development and optimization of new advertising products and managing cross-departmental teamwork. With solid financial management expertise gained from roles at Diario AS and The Coca-Cola Company, María Lucía holds a Postgraduate degree in Online Marketing and Digital Strategy from EAE Business School and a degree in Accounting from the University of Buenos Aires.