Rodrigo Pinochet is a Creative Copywriter with extensive experience in crafting communication campaigns for well-known brands such as Pepsi and Gatorade at el taier DDBº since April 2021. Previous roles include Senior Creative Copywriter at Agencia Aleluya, focusing on brand identity in the Chilean market, and creative positions at Content 360 and BREAD Daily, where Rodrigo developed comprehensive digital content strategies for major clients like L'Oréal and Banco de Chile. With foundational experience as a junior copywriter at Grupo Link, Rodrigo has honed skills in both traditional and digital communication, complemented by a degree in advertising from Universidad Autónoma de Chile and a specialization in integral creativity from Brother Lima Escuela de Creativos.
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