Betsy Cosper - Marketing Executive

Betsy Cosper is a seasoned marketing executive with extensive experience in strategic marketing and execution, particularly within the construction and building materials sector. Currently serving as VP of Marketing at Elastochem Specialty Chemicals and President of C2-Marketing and Strategy, Betsy has a strong focus on brand planning and demand building for builders, architects, contractors, and homeowners. Prior roles include Vice President of Marketing at Demilec, a Category Consultant at Weston Foods, and Vice President of Marketing – Global at Icynene-Lapolla, where Betsy led growth strategies for the spray foam insulation market. With a robust background at The Scotts Miracle-Gro Company, Gymboree Play & Music, Mars, and Laboratoire pharmaceutique NOVOPHARMA, Betsy boasts a diverse skill set in marketing and management. Betsy holds an MBA in Marketing/International Business from McGill University, an MBA in International Marketing from HEC Paris, a BSc in Food Science from McGill University - Macdonald Campus, and a Culinary Arts Diploma from the Culinary Arts School of Ontario.