Pavlina Simkova

Pavlina Simkova is an accomplished marketing professional with extensive experience in brand management and activation across various industries. Currently, Pavlina serves as the Brand Activation Manager and Loyalty Manager for Electrolux in the Czech Republic and Slovakia, focusing on the AEG and Electrolux taste portfolio. Previous positions include Senior Brand Manager at Sarantis Group, Trade Marketing Manager for Henkel's Schwarzkopf Professional, and Shopper Marketing Supervisor for Plzeňský Prazdroj, where responsibilities included enhancing shopper experiences and managing marketing strategies for brands like Pilsner Urquell and Velkopopovický Kozel. Pavlina also held significant roles at Storck, where achievements included attaining the top market share position for pralines, and at Kraft Foods, where Milka became the leading chocolate brand. Educational credentials include an Ing. in Business Economy from the Technical University Liberec and a CIMA in Marketing from ICV.