Derek Franks

Derek Franks is an experienced professional in data science and analytics, currently serving as the Head of Fan Intelligence Data and Analytics and holding various leadership positions at Electronic Arts since June 2017. Derek oversees the Insights function for Worldwide Customer Experience, focusing on customer experience innovation, analytics, data science, and market research. Prior to joining Electronic Arts, Derek worked at IBM for over a decade in roles including Data Scientist and Retail Industry Leader, where responsibilities encompassed market data analytics, project development, and thought leadership in marketing science. Derek holds an MBA from Mays Business School at Texas A&M University.