Troy W.

Troy W. has a diverse range of work experience in marketing and business development. Troy is currently working as a Marketing Associate at Element3 Health and also as the Founder/CEO of PCH Consulting. Prior to these roles, Troy worked as a Marketing Consultant at HighTouch Consulting, where they developed growth strategies for clients and achieved a 20% increase in lead conversions through customer research. Troy also held the position of Freelance Marketing & Product Strategist at Nav.it, where they led the concept-to-launch of a new student ambassador program and optimized digital marketing campaigns through A/B testing. Additionally, Troy worked as a Marketing Strategist at Kinetix Air, where they developed digital marketing strategies and generated leads through both inbound and outbound sales techniques. Troy also gained experience as the Director of Sponsorship at the American Marketing Association, acquiring sponsorship funding and generating leads through outbound prospecting. Troy has additional experience as a Finalist at CPE Startup Launch Weekend, an Assistant Lacrosse Coach at Oak Park High School, and as the Head Marketing and Business Development Intern at StratDev Digital Marketing. During their internship at StratDev, Troy oversaw a team dedicated to building relationships with partners and implemented a lifecycle optimization strategy. Troy also analyzed user engagement data to identify areas of improvement. Lastly, Troy worked as a Market Data Analyst at STELLAR Moto Brand, where they built a Google Analytics dashboard and executed successful marketing campaigns.

Troy W. pursued their education chronologically starting from 2014 until 2022. Troy completed their high school education at Oak Park High School between 2014 and 2018. Afterward, from 2018 to 2019, they attended the University of Colorado Boulder, but no specific degree or field of study is provided for this period. In 2019, they enrolled at Moorpark College, where they pursued Business Administration and Management, but the exact degree obtained is not mentioned.

Troy W. then continued their education at California Polytechnic State University-San Luis Obispo from 2020 to 2022. Troy earned a Bachelor of Science degree in Business Administration with a dual concentration in Marketing Management and Entrepreneurship.

Additionally, Troy W. obtained several certifications throughout their academic journey. In 2020, they completed the "Microsoft Excel From Beginner To Expert" course offered by Udemy. In the same year, they also obtained the "Google Analytics for Beginners" certification from Google. In 2021, Troy W. obtained the "Social Marketing Certification" from Hootsuite. Lastly, in 2022, they earned certifications in "HubSpot Email Marketing" from HubSpot Academy and "Google Ads Search" from Google Digital Academy (Skillshop).