Laillah R.

Laillah R. has a diverse work experience in various industries and roles. Laillah is currently the Global Head of Growth Marketing & Omnichannel Experience at ELEMIS since October 2021. In addition, they are an Advisor at SaaS Back starting in March 2023. Laillah has also worked as a Contributor at Adweek starting in November 2020. Prior to these roles, they served as an Adjunct Graduate Professor at New York University, starting in August 2016.

Laillah has also held significant positions in companies such as Rodan + Fields, where they worked as the Director of Loyalty & Lifecycle Marketing from August 2020 to October 2021, and Godiva Chocolatier, where they were the Digital Innovation & Performance Marketing Lead, North America from June 2018 to June 2020, achieving notable success in driving sales and implementing growth marketing strategies.

Earlier in their career, Laillah worked as a Senior Manager at Crabtree & Evelyn, focusing on CRM & Ecommerce from April 2017 to June 2018. Laillah also worked as a Senior Manager at L'Oréal, leading CRM & Loyalty initiatives from October 2016 to April 2017. Prior to that, they served as a Manager at The Estée Lauder Companies Inc. in Global Consumer Insights & Innovation from 2012 to October 2016. Laillah's experience also includes working as an Associate Product & Strategy Manager at Covidien, where they developed and executed marketing programs from 2009 to 2011.

Laillah R. has an MBA from Cornell Johnson Graduate School of Management. Prior to that, they obtained a Bachelor of Science (B.S.) degree in Chemistry from the University of North Carolina at Chapel Hill. In addition to their formal education, they have also obtained certifications in Executive Education, Data Strategy from the University of California, Berkeley, Haas School of Business in March 2022, and a Google Ads Search Certification from Google in January 2020.