Paula Velasquez

Paula Velasquez is an experienced professional in the digital marketing field, currently serving as a Paid and Organic Sr. Analyst at Elenas since February 2023. Previously, Paula held roles at iFood Colombia, including Paid Channels Analyst and Operations Business Analyst, from October 2019 to November 2022, and at Rappi as a Supervisor de servicio al cliente from August 2016 to January 2019. Paula's educational background includes degrees in Argumentación y Narrativa soportada en Análisis de Datos (Ing. informática), Profesional en Medios Audiovisuales, and Mercadeo y Publicidad from Politécnico Grancolombiano, alongside ongoing courses in Google Analytics, A/B Testing, SEM Campaign Optimization, and digital marketing strategies from various institutions including UBITS and Platzi.