Shivani Persad is an experienced content marketing professional, currently serving as a Content Manager at Elevate since January 2024, where a significant achievement includes the crafting of over 50 targeted emails with notable engagement metrics. Previous roles include Senior Content Marketing Specialist at Thentia, where contributions involved creating expert-level whitepapers and managing multi-channel content; Senior Content Marketing Manager at Hireguide, achieving substantial increases in organic traffic and user activation; and Content Marketing Manager at Livescale, focusing on innovative B2B newsletters and social media engagement. Earlier experiences include content creation for Indigo and a successful career as a fashion model with a strong presence in various international markets. Shivani holds an Honours B.A. in Political Science and French from McMaster University and a certification in Multiplatform Journalism from Seneca Polytechnic.
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