Gianpaolo Casciano has extensive experience in marketing and brand management, particularly in the field of electric vehicles. Gianpaolo is currently serving as the Head of Marketing at Eli Electric Vehicles, where they are responsible for promoting their small electric vehicles and reducing congestion and pollution. Prior to this, Gianpaolo worked as the Marketing Director at WAVE, a subsidiary of Ideanomics, where they focused on developing and deploying high-power, inductive charging systems for electric vehicles.
Gianpaolo also held leadership roles at EVBox, where they spearheaded the North American marketing and growth team, launching new products and positioning the company at the forefront of the industry. Furthermore, they served as the Director of Marketing and Brand Management at Estrima S.r.l, where they pioneered the international expansion of their electric city vehicle Birò.
Before their work in the electric vehicle industry, Gianpaolo gained experience as a brand consultant and graphic designer, collaborating on branding projects for various companies in Italy and the UK. Additionally, they worked as a Junior Marketing Manager at Arzanà Navi S.p.A., where they analyzed the yacht market, developed the sales narrative, and defined the corporate identity. Earlier in their career, Gianpaolo worked as an Assistant Brand Strategist at Inarea Identity and Design Network, collaborating on brand strategy projects for national and international companies.
Gianpaolo began their career as a Marketing Intern at Comunicare s.r.l., where they assisted with web design, advertising campaigns, and brand naming projects. Gianpaolo also studied direct marketing ideas to expand the client portfolio. Overall, Gianpaolo Casciano's work experience showcases their expertise in marketing, branding, and the electric vehicle industry.
Gianpaolo Casciano completed their Bachelor of Science degree in Institutional and Corporate Communications at the Università degli Studi di Trieste from 2000 to 2006. In addition, they obtained a Vocational Degree in Graphic Design from the Laboratory in Economy of Trading in 2005-2006. Later, they pursued a Master of Science degree in International Marketing and Communications at the Università Ca' Foscari Venezia from 2006 to 2007. Furthermore, Gianpaolo Casciano has also obtained several certifications from LinkedIn, including Creating Your Strategic Marketing Plan, Creating a Marketing Growth System, Developing a Diversity, Inclusion, and Belonging Program, Leading a Marketing Team, and Leading at a Distance, all in 2020.
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