Erick Mendez

Erick Mendez has over 6 years of work experience in the marketing and digital media industry. In 2020, they joined Elite Online Media as a Senior Account Manager and Senior Digital Strategist. In this role, they developed and managed PPC campaigns, administered multiple channels and conducted extensive keyword research. Erick also prepared reports for management through the performance of projects.

Prior to this, Erick worked at Ogilvy Nicaragua from 2016 to 2020. During this time, they held three different roles: Digital Operations Manager, Digital Media Planner, and Community Manager. As Digital Operations Manager, they lead the campaign planning process based on campaign objectives and KPIs. As Digital Media Planner, they created a social media strategy that increased lead generation by 20%. As Community Manager, they implemented successful social media and communication campaigns, provided answers on positive and negative feedback within the community, and provided engaging content for social media accounts.

Before Ogilvy Nicaragua, Erick worked at Keiser University from 2014 to 2016 as a Marketing Executive. In this role, they helped with the development and execution of marketing strategies, assisted in organizing promotional events, and liaised on a daily basis with clients, customers and suppliers.

Erick Mendez has a diverse educational background. Erick attended Keiser University from 2012 to 2016, where they obtained a Bachelor of Arts in Business Administration with a concentration in Marketing. Erick then attended ADEN University from 2018 to 2019, where they earned a Master in Marketing and Sales Management. Most recently, they completed a Big Data Analytics Program at Carlos Slim Foundation in 2020, specializing in Tecnología en la gestión empresarial/Procesamiento de datos.