Erin Falwell

Erin Falwell has extensive experience in digital marketing and site management. Erin currently works at EmazingGroup as the Associate Director of CRO & Retention Marketing. In this role, they oversee site enhancements and conversion rate optimization for the company's brands. Prior to this, Erin held positions at Tarte Cosmetics as the Senior Digital Marketing Manager, Site Experience, where they managed digital marketing strategies and analysis for tarte.com. Erin also worked as the Digital and Ecommerce Marketing Manager at Mirenesse Cosmetics and as the Digital Marketing Manager at Maiyet, where they were responsible for developing and executing the company's digital marketing plans. Erin has experience in website management, A/B testing, SEO, UX design, and social media strategy. Erin has also worked as a Web & Email Coordinator at Marc Jacobs, a Digital Marketing Coordinator at Springer's Jewelers, a PR & Social Media Apprentice at Broadreach Public Relations, and a Marketing Intern at The Penobscot Theatre. Erin started their career as a Graphic Design Apprentice at Make: and also worked on projects and consulting independently.

Erin Falwell completed their primary education at Moultonborough Academy, where they obtained their high school diploma in General Education in 2008. Erin then attended the New England School of Communications from 2008 to 2012, earning a Bachelor's degree in Marketing. In addition to their formal education, they obtained several certifications in various areas such as embracing change, marketing analytics, achieving goals, creating a brand strategy, developing executive presence, managing conflict, holding oneself accountable, learning conversion rate optimization, and creating personas through online courses offered by LinkedIn in 2018.