Rodrigo Cilento has extensive experience in business intelligence and fraud prevention, currently serving as the Commercial Innovation and Transformation & Business Intelligence Manager focused on SalesForce Strategy at Embratel since October 2005. In this role, Rodrigo is tasked with transforming information into strategic business insights and overseeing sales funnel digital transformation and sales analytics. Previously, Rodrigo held positions including Fraud Prevention Coordinator at Embratel, where responsibilities included structuring anti-fraud operations and implementing detection processes, and PSO Expert/Consultant at Amdocs, focusing on Latin America. Additionally, Rodrigo contributed as a co-author to the book "Jornada Ágil de Liderança." Rodrigo's educational background includes multiple MBAs in Digital Marketing, Project Management, and Entrepreneur Management, as well as a degree in Social Communications and Marketing.
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