Brian Cruikshank

An innovator, teacher, and client partner, Brian is committed to helping clients learn and grow. He started empatiX out of the belief that modern consulting doesn’t meet the needs of the modern business. The days of disconnected research, CX, and tech teams are over; Brian knows that true growth (and results!) happen when everyone rows in the same direction.

So that’s where his focus lies. On being a partner that takes the big-picture approach to growth. In his day-to-day, that means collaborating constantly, innovating intentionally, and testing new tech. It also means active listening – truly hearing what your business leaders, customers, and employees are saying – to ensure they lead well and add value.

This mindset is fueled by years of research and leadership experience – one that’s given him a unique perspective on all things CX, data/tech, and activation. Brian has held executive leadership positions across media, digital marketing, and insights agencies. Some of his passion projects include: applying machine learning to capture unstructured insights, deploying organic tech platforms for consumer feedback, and pursuing tech partnerships to ensure they have the best tools in the biz. He’s passionate about translating his experience with clients and technology into successful partnerships and results.

On a personal note, Brian prides himself on being a servant leader, and both a willing teacher and student. Outside of work, Brian has mentored local youth and coached youth hockey teams in the Twin Cities over the years and you will often find him riding or running on the 100s of miles of Minnesota trails.