Michelle King Robson

Michelle King Robson (pronounced ROBE-SON) is the founder of HER Inc., a data-driven consumer health technology company making health and wellness better for HER. Our mobile and web platforms, EmpowHER and SkinSAFE, help women understand their health and wellness and improve their health choices.

It all began with Michelle’s own struggle to find credible women’s health information or to connect with someone going through a similar health issue. Michelle’s health journey lead her to create EmpowHER based on her own need and the need for women to have access to leading health resources and support.

In EmpowHER, Michelle has built a company that inspires and empowers women to live healthy and happy lives by connecting them with a community of experts, doctors and people like them who provide reliable health and wellness information, inspiring stories and answers to real health questions with a 24-hour promised response time.

Michelle expanded HER Inc. with the creation of SkinSAFE, developed in partnership with Mayo Clinic. SkinSAFE is an ingredient-based recommendation engine that gives everyone the knowledge and power to personalize the way they purchase beauty, skincare and household products that are safe for their skin.

Michelle has become a nationally-recognized women's health and wellness advocate and spends her time speaking before women's groups, health care organizations, political leaders, regulatory bodies and the media about women's health and the importance of women advocating for themselves and their loved ones.