Lia Pullen Parente

Lia Pullen Parente is an experienced executive with a diverse background in operational leadership across various sectors, currently serving as COO at both iRancho and SafeBeef, where Lia champions intelligent livestock management and meat traceability, respectively. Lia holds advisory roles at FCJ Venture Builder and Board Club, contributing to innovative business development and professional networking. Lia was recognized as one of the most memorable advisors at the 2023 Board Awards and is part of the Scale-Up Endeavor program, focusing on high-impact entrepreneurship. Prior roles include Business Transformation Director at SuperClient Solutions and Epsoft, as well as IT Manager at Embraer and CEO at Opportunity Sistemas. Lia earned an MBA in Strategic Marketing from USP and has furthered education in governance and innovation.