Eider González de Heredia Cenarruzabeitia

Eider González de Heredia Cenarruzabeitia is a seasoned marketing professional with extensive experience in B2B marketing and strategy development. Currently serving as a Senior B2B Marketing Professional at Endesa since January 2017, Eider specializes in digital content marketing and customer loyalty programs. Prior roles include B2B Marketing Manager for Iberia at Kaspersky, where the focus was on developing marketing strategies and enhancing brand awareness, and Channel Marketing Manager at Samsung Electronics, responsible for national partner marketing strategies. Eider's career began in market research and product management across various technology-focused companies. Academic qualifications include a Master in Digital Marketing from EUDE and degrees in Business Management and Sociology from Universidad del País Vasco and University of Deusto, respectively.