Lynne Liu

Lynne (Lin-fang) Liu is an experienced account director currently leading UPG Asia for SCJ at Energy BBDO since December 2020. Previously, Lynne served as a senior account manager at 蓝色光标, where responsibilities included content development for TikTok and managing social campaigns for notable clients such as Starbucks and Dyson. Lynne's earlier roles at LEO Digital Network involved managing significant accounts, such as Aptamil-Danone and Macy's, focusing on project management and integrated communication strategies. Lynne also contributed as a senior account executive at 天联广告公司 and as a media strategy intern at 引力传媒股份有限公司, providing media planning and data analysis support. Educational qualifications include a Bachelor of Arts in Advertising and Communication from Nanjing University and an exchange program at Masaryk University Brno.