Sidra Khan

Sidra Khan is a seasoned marketing professional with extensive experience in trade category management and marketing roles. Currently serving as Senior Trade Category Manager for Biscuits at EBM since February 2021, Sidra previously worked at Reckitt from March 2012 to September 2019 in various capacities, including Trade Marketing Manager for the Middle East and National Key Account Manager, primarily focusing on Germ Protection brands like Dettol. Sidra's educational background includes a Master of Business Administration in Marketing and a Bachelor of Business Administration in Marketing/Finance, both from the Institute of Business Management, along with A Levels from The Lyceum School.