James Skinner

James Skinner is a seasoned Senior Data Analyst at Epsilon since April 2022, with extensive experience in digital marketing strategy and analytics from various reputable firms, including KPMG and W2O Group. Prior roles encompass a range of temporary contract positions as Digital Marketing Strategist and Analyst, specializing in integrated, multi-channel programs, data-driven decision-making, and performance measurement across diverse industries. Notable achievements involve optimizing digital marketing campaigns at GAF, driving substantial improvements in engagement and conversion metrics, and successfully managing B2B and B2C initiatives in organizations like Northstar Travel Media and The Lavidge Company. James Skinner holds degrees in Marketing and Design Management from Arizona State University.