Seth R. Lawson

Seth R. Lawson currently serves as the Director of Business Development at Epsilon, specializing in outcome-based marketing. Prior to this role, Lawson held the position of Sales Director at Threshold 360, where significant enterprise B2B SaaS sales growth was achieved, amplifying the account portfolio by 10X within two years. Lawson's career also includes leadership roles such as Director of National Accounts & Marine Services at CONDUSTRIAL, INC., and Director of Sales and Marketing at General Equipment & Supply, showcasing expertise in strategic planning, sales strategies, and relationship management. Previous experience includes extensive tenure as General Manager at Tradesmen International, Inc., emphasizing P&L oversight and operational efficiency. Lawson holds a Bachelor’s Degree in Social Sciences from Florida State University.