Alita Russell

Alita Russell is an experienced professional with a strong background in business development and customer relations. As a Mortgage Specialist at Equity Settlement Services Inc. since 2020, Alita has been responsible for recording legal documents, managing client mortgage and tax fees, and ensuring positive client experiences through follow-ups. Previously, Alita served as a Business Development Manager at Vint&York, focusing on brand building and operational improvements, and as a Store Manager at View West Optical, where responsibilities included sales tracking and customer service across two locations. Alita also gained valuable experience as an Operations Manager at Lady I Am, where process standardization and sales strategy recommendations were key contributions. Alita holds a Bachelor of Business Administration in Public Relations and Communications from Vidzemes Augstskola.