Sonal K. is an accomplished professional in the e-commerce sector with extensive experience in category management, business development, and market research. Currently serving as an Assistant Category Manager at Ergode since March 2023, Sonal has successfully implemented strategies that led to a year-to-date increase in product offerings and improved revenue growth through market analysis. Previous roles include Business Development Executive at Wizqart India Pvt Ltd and Business Analyst at Ergode, where responsibilities encompassed vendor management, competitive analysis, and cross-functional coordination. Sonal began a career in marketing and sales through internships at various organizations, including Dabur India Limited and Hindustan Petroleum Corporation Limited. An educational background in Mechanical Engineering and a Master's in Management Studies with a focus on Marketing from Kohinoor Business School underpin Sonal's professional expertise.
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