Reza Forouhar is an accomplished leader in commercial management with extensive experience in the telecommunications industry, currently serving as Head of Commercial Management for Ericsson's Canada Customer Unit since January 2014. Notably, Reza achieved the Impact Award in 2020 for significant contributions to Ericsson's North American business, including the innovation of the first 5G Core pricing strategy in Canada. Reza's previous roles include Commercial Director for Cloud Solution Services in North America, where strategic initiatives resulted in notable revenue and operational improvements, as well as successful positions at Nokia and Siemens, focusing on contract management and sales growth. Reza holds a Master of Science and a Bachelor of Science in Electrical and Electronics Engineering from Azad University.