Cassandra Knapp

Cassandra Knapp, M.A. has a strong background in marketing with experience in various roles. Cassandra is currently the Director of Digital Marketing at eSentire since March 2022. In this position, they oversee the strategy, budget, and execution of the company's paid digital media program and account-based marketing program. Prior to this role, they served as the Senior Global Marketing Manager at eSentire from January 2020 to March 2022, where they managed global integrated marketing campaigns and coordinated with cross-functional teams and external partners.

Before joining eSentire, Cassandra worked at Jan Kelley as an Account Director from May 2017 to November 2017, where they planned and managed integrated marketing programs for multiple clients. Cassandra also held positions as an Account Manager from June 2016 to May 2017 and as an Account Executive from August 2014 to June 2016 at Jan Kelley, where they managed client relationships and executed marketing plans.

Cassandra's earlier experience includes working at Fox 40 International Inc. as a Marketing and Sales Coordinator from August 2013 to August 2014, where they managed the development and execution of the company's global marketing communications program. Cassandra also worked at Vision Critical, where they served as a Quotations Coordinator from January 2011 to August 2012, responsible for managing project quotation requests and sustaining relationships with external vendors. Additionally, they worked as a Business Development Intern from May 2010 to January 2011 at Vision Critical, focusing on selling products to advertising agencies, PR agencies, and not-for-profit organizations.

Cassandra Knapp, M.A. completed their education with a Master of Arts (MA) degree in Advertising from Michigan State University, starting in 2012 and graduating in 2013. Prior to that, they pursued an Honours Bachelor of Commerce (BComm) degree in Marketing and Economics from McMaster University, studying from 2007 to 2011. In addition to their degrees, Cassandra also obtained a Certificate in Digital Marketing with Honours from the Canadian Marketing Association in July 2019.