Gerardo MacHuca

Gerardo Machuca is a seasoned Marketing Intelligence Consultant with 16 years of experience at Marketing Plus since its founding in 2006, where insights have been provided to over a hundred companies to enhance decision-making regarding customer understanding. In addition to the consultancy role, Gerardo serves as Executive Director at ESI School of Management and has held various professorships in Market Research and Consumer Behavior at institutions such as ISEADE - FEPADE and Universidad Dr. José Matías Delgado. Gerardo's prior positions include External Market Research and Intelligence Advisor for the Ministry of Economy of El Salvador and Data Mining Coordinator at Peugeot España. Educational credentials encompass a Licenciatura in Marketing, an MBA, and multiple specializations in customer experience and market research from recognized institutions.