Manuel Kim

Manuel Kim is a seasoned professional in commerce strategy and digital investment, currently serving as the Director of Commerce Strategy at EssenceMediacom with a focus on the Mars account since August 2024. Prior experience includes Associate Director of Digital Investment eRetail at Wavemaker, managing a $20M+ media budget for the Blue Buffalo brand and driving remarkable results for clients such as General Mills and L'Oréal. Notable achievements include a 200% increase in return on ad spend for Target campaigns and a 42% growth in eRetail business. Manuel's career also encompasses strategic roles at UM Worldwide and various internships at leading companies. An alumnus of Baruch College with a Bachelor's Degree in Marketing, Manuel has earned multiple awards for innovative campaigns and effective marketing strategies.