Sylvia Feliz

Sylvia Feliz is a seasoned professional in the media and marketing industry, currently serving as the NA Partner Senior Media Director for Coca-Cola Multicultural at EssenceMediacom since May 2022. With prior experience as a Partner and Senior Media Director at Wavemaker and an Associate Media Director at both ZenithOptimedia and Mindshare, Sylvia has developed expertise in multicultural media strategies and budget allocation. Notable achievements include the successful execution of tactical plans for brands such as Sprint and CVS/Pharmacy, and a significant increase in Bank of America’s Hispanic deposits sales. Sylvia holds a BS in Marketing from Pace University and a Certificate in Digital Media Marketing from New York University.