Michelle Chen

Michelle Chen is an accomplished executive with extensive experience in digital marketing and business development across various sectors. Currently serving as the Executive Director and Social Commerce Commercial Lead at The Estée Lauder Companies Inc., Michelle drives innovative business model pilots and enhances channel capabilities within social commerce platforms. Previous roles include General Manager at Full Jet powered by Baozun, where strategic consulting engaged global premium brands in China, Digital Director for Richemont, overseeing online business growth in the luxury sector, and Senior Director of Digital Marketing at InterContinental Hotels Group, focusing on revenue generation through digital channels. Michelle began their career at IBM Global Business Services as a Management Consultant and has held key strategic positions at agencies like Tribal DDB and Razorfish, showcasing a strong foundation in consumer engagement and digital strategy. Michelle holds a BA in Economics from Columbia University.