Eugenio Sanchez Cantu

Eugenio Sanchez Cantu has extensive experience in marketing, business intelligence, and CRM solutions across multiple industries. Currently serving as Director of "Journey Analytics" at Estratégica | Smarter Marketing since June 2015, Eugenio leads the development of business intelligence solutions for marketing automation tools. As a co-founder and General Director of Sofii, Eugenio consults on loyalty program planning and optimization for B2B and B2C audiences. Previous roles include Director General positions at ProResponse and MRM Worldwide, where Eugenio specialized in direct communication and CRM programs. Experience also includes leadership positions at Leo Burnett, Rapp Collins Worldwide, and BBVA, with a strong foundation in analytics and data-driven marketing. Eugenio holds a BS in Computer Science and Math from Slippery Rock University of Pennsylvania.