Fiona Buchner

Fiona Buchner is an accomplished strategic advisor with over 20 years of experience in digital marketing, customer experience, and business strategy. Currently serving as Strategic Account Director at Etch since August 2021, Fiona specializes in providing strategic advisory to key accounts focused on customer analytics and growth optimization. Previously, as Chief Strategy Officer at The OMG, Fiona demonstrated a strong blend of analytical and interpersonal skills, enhancing customer experience within digital contexts. As a Business Strategy Consultant prior, Fiona offered insights into marketing strategies and facilitated executive team discussions. Fiona's earlier roles include Regional Director for Europe at South African Tourism, where success in growing tourist arrivals was achieved, and leadership positions at Osiris Trading, Peppers and Rogers, and Liberty Life. Fiona holds a Bachelor of Arts degree in Psychology and Industrial Sociology from Rhodes University.