Franco T. Hernandez

Franco T. Hernandez is a seasoned entrepreneur and educator with extensive experience in product management and digital strategy. Currently serving as CEO and Co-founder of ÉTER, a company focused on audience-first products, Franco also co-founded and holds the position of COO at MATERIA D. Additional roles include Partner at Smart Foods, Advisory Board member at go4clic, and Digital Strategy Professor at MATERIABIZ. Franco's entrepreneurial journey includes founding Academia Aprehender, which was acquired by ÉTER to enhance educational offerings. With a robust teaching background as a Product Management Professor at Universidad de Palermo and a prior role as Chief Product Officer at Coderhouse, Franco emphasizes practical applications of UX and Web Analytics in transforming ideas into successful products. Franco's educational credentials include degrees in Information Technology and Programming, complemented by studies in English and Economics.